RUFFLING FEATHERS, NOT PLUCKING THEM.
We’re not out to just challenge the practices of the outerwear industry, we’re out to blow them away.
NuDown is a brand founded on the belief that technology can improve lives and eliminate suffering, for animals as well as humans. And with our patented NuTech inflation technology, we’ve done just that.
We’ve given the world a clean, efficient, and unquestionably ethical alternative to the harsh realities of the down industry. A scientific, win-win solution that’s beyond debate.
We use air. They use feathers. Feathers grow on birds. And there are two ways to separate a bird from its feathers: A company can either pluck the feathers it needs from a living, feeling bird, or they can kill the bird first.